Pay Per Click (PPC) advertising, which is also known as pay per
performance or paid search,  remains one of the quickest and direct
ways of promoting your business, and driving targeted traffic to
your website. 

While it would be nice to achieve high natural (free) search engine
rankings; organic rankings do take some time to take effect.  And,
with tens of thousands of website owners all competing for the same
keyword search term, it's a challenging prospect (and quite a rare
one) to achieve high rankings for a popular search term, based
solely on organic SEO.

How Does Pay-Per-Click Advertising ...   more »