If there is a downside to blogging, I have yet to find it. The
more you learn about blogging, the more there is to like.

In fact, here are 6 mouth-watering reasons why every marketer should be blogging:

1- Fast Search Engine Spidering and Indexing of Your Site:

Did you know that Google owns the most popular blogging platform on the planet? Blogger at http://www.blogger.com is used to
produce thousands of blogs. Even a complete internet newbie can set up a blog in about 5 minutes at Blogger. And guess who can be counted on to come by and quickly spider all those new blog posts as they are written?

Yahoo is also embracing blogs and feeds in a big way. Savvy
marketers know that adding their blogs and feeds to their
MyYahoo page can bring the Yahoo spider to their site almost immediately.   more »

The fearful, ignorant guy has got a blog on the Internet. It must be easy! Of all people in the world I was easily one of the most pessimistic about computers, the Internet and now that I even know they exist-blogs. I think blogs are pretty cool but I never thought I could have one. I thought the processes of getting a site; domain name and the actual building of the blog would just be out of my league. I’m a complete novice when it comes to technology, but I do like writing a journal, and I thought having a journal on-line would be both fun and make life simpler for me. No more writing with pens, other people can read mystuff and comment on it, and I could add pictures to illustrate my points and make things look more interesting. Well, now I’ve got one! It’s awesome. I won’t lie and say it was easy, but I think if you hook up with a good web hosting company it’s not such a daunting experience as you might expect. I got a few work mates to help me. I went through a couple administrative hitches when filling in my personal information forms for the registration-just because I’m a bit silly in the head. We had a little trouble with the blog program we used, but these challenges were eventually overcome. My boss says he’s going to make a simple program that people can hook up easily.    more »