When I saw my first blog, I wasn't impressed. The first blogs I ever read were embarrassing tales of teenage angst better left private, political diatribes from both the rabid right and the rabid left, and jargon-filled tech rags that made my eyes glaze over And yet everyone was talking about blogs and that I would soon be left behind if I didn't have one. But they never gave me a simple explanation of how it would benefit me. They talked about RSS - you know, the obligatory "real simple syndication" - followed by a long, boring, techie article filled with jargon that wasn't simple at all. They talked about syndicating my site, but not how that would benefit my business.   more »

Even though I've had several personal blogs for years, I've only been officially business blogging since 2003. So in going back over expenses for the last quarter, you can imagine my shock when I realized that my overall business costs were down about 19%. What saved me so much money? Surprisingly, blogging.

How can you save money with your blog? It's pretty simple, so I'll be brief.   more »