When was the last time you took a look at your website stats? 
What does your website stats say?  How many visitors does your
website receive per day?  Per week?  Per month?  How many
visitors are you converting into customers? 

If you are like 99% of the website owners then your answer is
"not as many visitors as I would like to have and definitely not
as many conversions to customers as I would like to have". 

So what have you been doing to increase the number of
conversions?  What promotion methods have you tried?

Have you tried email courses? 

An email course is a set of sequenced messages that give tips,
ideas, resources, etc.  They are a great promotion method for
products.

Why are email courses a great promotion method for products?

People search the web looking for information on a particular
subject.  More often than not they are trying to solve a
problem.  You can provide them with an email course that gives
them tips, ideas, resources, etc. that are possible solutions to
their problem. Your product could be introduced as part of the
solution.

So, how does that help you convert visitors into customers?

Email courses can be used to differentiate your website or
product from others which gives you a better chance of
converting visitors to customers.

For example, a person who has experienced fluctuations in their
weight may develop stretch marks on their body.  They go to the
web to look for information on "how to get rid of stretch
marks". 

The search engine returns over one million results.  They begin
reviewing the results and come across your website that offers a
topical cream that guarantees reduction of the appearance of
stretch marks. 

Before they reviewed your website they also reviewed 10 other
sites that offered similar products which guaranteed the
reduction of the appearance of stretch marks. 

How do you set your website or product apart from the others?

You offer the visitor an email course on "how to get rid of
stretch marks".  You are going to educate your visitor first to
increase your chances of converting them into a customer.

You see not every visitor will order your product the first time
they come to your website.  Research shows that a visitor has to
see your product up to 7 times before they buy.  That's why it
is important to offer an email course.

Email courses give you the opportunity to provide visitors with
the valuable problem-solving information they are looking for
and at the same time give you the opportunity to capture their
email addresses. 

Having the visitors' email addresses provide you with the
ability to follow-up with the visitors and hopefully turn them
into a customer.

That gives you a distinct advantage over other similar websites
and products.

Also, if you provide visitors with problem-solving information
through your email course then they will see you as a trusted
source.  Your website will be considered trustworthier than the
other websites.  People are more likely to buy from a trusted
source.

So if you want to convert visitors into customers, try offering
them an email course.