Whether you rely on Google, Yahoo!, MSN, or another search engine, most major search sites now offer toolbars that can be added to your browser, allowing you to quickly search for keywords from any Web page that you happen to be visiting. And beyond keywords, the toolbars offer specific search options for stock quotes, movies, news, products, and more; provide one-click access to e-mail; highlight search terms on pages so keywords are easy to find; and block pop-up ads.   more »

Pay per click advertising works through a bidding process, and the ads appear prominently on the results pages of search engines such as Google and Yahoo. The highest bidder for a particular word or phrase receives top placement, and depending on the engine, the top three to five bidders also generally also receive placement on the first page of unpaid search results.   more »

Even though I've had several personal blogs for years, I've only been officially business blogging since 2003. So in going back over expenses for the last quarter, you can imagine my shock when I realized that my overall business costs were down about 19%. What saved me so much money? Surprisingly, blogging.

How can you save money with your blog? It's pretty simple, so I'll be brief.   more »