View Article  Submission scams
Submit your site to 1,000,000 search engines and directories for $19.99. Sounds too good to be true. Well it is! 90% of submissions sites are a waste of money. It’s a common fallacy that you need to submit your site to search engines on a regular basis. Once your site is part of an index such as Google there is no need to re-submit.   more »
View Article  Alert marketing - Get Google search results by e-mail
Sometimes our jobs as marketers means we need to look beyond the obvious. Google, for example, offers their Google Alerts service. At first glance, this may seem most useful to companies who want to track certain searches within their industry, or to hobbyists who want to stay on top of changes in their topics of interest. But Internet marketers can also use Google Alerts to help keeptrack of what's going on around the net, and even to keep tabs on their direct competition for that matter. Google Alerts, which are email notifications, can be created based on the top 10 Google news stories, but more helpful to marketers is thepossibility of creating alerts for the top 20 Google web search results.   more »
View Article  Gettign a Blog on the Internet
The fearful, ignorant guy has got a blog on the Internet. It must be easy! Of all people in the world I was easily one of the most pessimistic about computers, the Internet and now that I even know they exist-blogs. I think blogs are pretty cool but I never thought I could have one. I thought the processes of getting a site; domain name and the actual building of the blog would just be out of my league. I’m a complete novice when it comes to technology, but I do like writing a journal, and I thought having a journal on-line would be both fun and make life simpler for me. No more writing with pens, other people can read mystuff and comment on it, and I could add pictures to illustrate my points and make things look more interesting. Well, now I’ve got one! It’s awesome. I won’t lie and say it was easy, but I think if you hook up with a good web hosting company it’s not such a daunting experience as you might expect. I got a few work mates to help me. I went through a couple administrative hitches when filling in my personal information forms for the registration-just because I’m a bit silly in the head. We had a little trouble with the blog program we used, but these challenges were eventually overcome. My boss says he’s going to make a simple program that people can hook up easily.    more »