When you login to Google through the AdSense login you can get to a
page that contains a series of optimization tips. Although this is a
useful page, it can take awhile to read through. So let me present you
with a no nonsense quick overview of these tips.

The first thing that Google recommends is that you keep track of all
changes and test the performance of your ads using channels. You can
set up a number of channels using the Google statistics. This enables
you to track the performance of, for example, different ad formats,
different ad colors, ...   more »

Since the beginning of the understanding of Search Engine
Optimization – SEO – there have been tons of different
theories developed about how to do it “right”.  The truth
is, however, that there is no one single method that is one
hundred percent known to be better than the rest.  Since
the large search engines such as Google and Yahoo! don’t
release the details of their ranking elements – in addition
to the fact that they are constantly changing what these
elements are, and how they are weighted in the grand scheme
of things – we can only apply the ...   more »